Ms. Veltre is a Senior Advisor to Lightyear Fund V, L.P. and its parallel investment vehicles.

Ms. Veltre brings more than three decades of experience in marketing, customer experience, digital platform development, pricing strategy, and product development, as well as regulatory compliance.

Ms. Veltre has a penchant for delivering business results based on an understanding of consumer demand and analytics, business dynamics, and P&L management. She is deeply experienced in complex change management while remaining focused on delivery of business outcomes.

Previously, Ms. Veltre was the US Head of Digital and Innovation at Santander, a role she took on from 2018 to 2020. She was responsible for the alignment of Santander’s US businesses with Santander Group’s digital and product platform development. In addition, she oversaw Santander’s digital, marketing, and brand initiatives.

Ms. Veltre joined Santander in September 2016 as Santander’s Chief Marketing & Digital Officer for Santander’s Consumer and Business Banking organization.

Prior to joining Santander, Ms. Veltre was the Chief Marketing Officer at both Fifth Third Bank and Citi’s Small Business unit, and before that held senior marketing and digital roles at various financial institutions, including J.P. Morgan Chase.

One of American Banker 2019’s Women to Watch, Ms. Veltre has been a long-standing supporter of women’s advancement in the workplace. She now serves as an Advisory Board member for Reserve Squad, a new venture enabling companies to retain women in the workforce, advance gender equality, and maximize labor investment through its in-house talent management solution. Ms. Veltre is also a Board Director at Allworth Financial, a Lightyear Fund V Portfolio Company.

Ms. Veltre holds a BSc in Economics from the University of Pennsylvania, The Wharton School, and an MBA, with Marketing Concentration from NYU, Stern School of Business.